Jeito Certo Consultoria

Success

Much is said about success. There are many interpretations of the word “success” (what happens, the result of a business or enterprise, etc.). Far-away companies are considered a success.

We wish for success, we seek success and in that search there is no harm in itself, quite the contrary, it is great, it motivates us to face strong challenges. It can make us grow. However, how have we been looking for this growth? On our own merits or at the expense of ethics?

In more than 200 years of published studies on ethics, in the first 150 years there was much talk about principles, such as: loyalty, honesty, patience, among others, as being the basis for successful management.

For about 50 years, it has focused on personality, on the individual as the main critical factor for success. Not that it is not valid to pay attention to techniques that improve our professional performance, but if we undertake all our efforts in this, we run the risk of being shallow.

Hits without a solid foundation of principles tend to be short-term rather than long-term. If we want to achieve successful long-term management, we need to review paradigms. Paradigms are lenses with which we see the world. To change our attitudes and behaviors, we need perceptions that lead us to see our surroundings differently.

Many managers would like to see a change in the behavior of their teams and invest time and even resources for it, however, if the employee does not change his perception of the need for the change, it will not actually happen.

The companies that stood out as the best to work for in 2019 bring maturity, innovation, a synergistic organizational climate and excellent people management as common characteristics promoting employee well-being, as levers for increasing productivity.

The technological age has taught us to be fast and demand quick results, but when it comes to human behavior, we need to take a short path.

Recently, it was thought that investments in IPO’s (Initial Public Offering for initial public offering or OPI, meaning when a company sells shares to the public for the first time, also known as a public offering), brought big profits quickly. and guaranteed. When analyzing these investments over time, it was seen that this is not a rule, quite the contrary, investing in companies entering the stock market can generate significant losses, as in the case of OGX.

The number of Brazilian companies entering the stock exchange for the first time has increased and projections for 2020 are for new companies to go public.

There are several advantages to joining the stock exchange, the main ones being the capital contribution and the greater recognition of the company. As main disadvantages, I would highlight the public exposure of assets, liabilities and other indexes that until then belonged only to the company’s accounting.

Taking into account risk, lover, neutral and averse behaviors, in Brazil there is still very little investment in variable income, this percentage does not even reach 5%.

For 2020, with the profitability of fixed income investments remaining at low levels, it is speculated that the Brazilian tends to risk more.

There is no magic formula for success. There is work, dedication and improvement, combined with integrity and honesty, the last two being the pillars of trust. We generate confidence, especially when we live the principles we sell when we are out of the spotlight. Never forgetting that private victories precede public victories!

Cristiana Aguiar’s article published in JB on 23/01/2020.